City marketing strategy - City branding

City marketing and city branding

Year:

2019

Ambit:

Tourism

City marketing strategy - City branding

Comprehensive work in the preparation of a report that includes the main aspects to be taken into account for a city marketing strategy and, more specifically, for the design and implementation of the city brand.

To this end, the report will cover the different phases to take into account, the departments and agents involved, the necessary financing and, all in all, duly timed and sequenced.

The city marketing and city-mark report will be, therefore, a consultative document that will become a roadmap and a tool for decision-making while pursuing a city strategy project. In this regard, it will take into account different aspects of the traditional marketing applied in the corporate construction of cities.

For the design and drafting of the main body of the report, different bibliographic sources and academic literature from different databases will be taken into account. Therefore, the argument will have theoretical consistency but, also, practical applicability.

Detalls

Order made for:

Ajuntament de Barberà del Vallès

Ambit:

Tourism

Category:

Research

Year:

2019

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