Analysis and diagnosis of the point of sale in order to design a strategy for the future of this business. Specifically, the following tasks are carried out:
- Benchmarking and benchmarking of finances and kpis with direct competition.
- Mistery shopping
- Retail marketing analysis (naming, proposal of value, prices, letter of services, point of sale)
- Definition of strategic objectives and proposed 2018-2022 actions
Project name: Future strategy
Client: Jaral Peluqueros