Experiential learning in the city of Milan in which a group of entrepreneurs in the trade sector saw new trends in the trade sector.
The visit included participation in the Shop Expo fair in which hundreds of exhibitors proposed new marketing elements at the point of sale: digital signage, displays, green retail, etc.
Project name: Milan Retail tour
Sector: Urban retail
Client: Ajuntament de Montcada i Reixac, Ajuntament de Viladecans