Study of reorganization of Harvest Festival in Alella

Reorganization of the Vendimia Festival in Alella

Year:

2019

Ambit:

Markets and fairs

Study of reorganization of Harvest Festival in Alella

The Harvest Festival of Alella reaches its 45th edition, being a highly consolidated municipality promotion event with a set of success indicators.

However, the intention of the city council is to analyze the Party and all its components in order to define its course and detect the improvement opportunities that are dervished.

To this end, this study aims to reflect on the meaning of the party; both in regard to the acts that are carried out and, also, to the identity that follows and its close connection with the D.O. Alella.

As a whole, the methodological lines that will be carried out are: -

  •     Surveys to the visitors of the Party
  •     Interviews with agents of the territory
  •     Counting people during the gastronomic exhibition
  •     Analysis of the flows of people
  •     Diagnosis of the Feast
  •     Proposed actions for the reorganization of the event


However, this economic promotion action has a clearly supramunicipal component, oriented towards the economic development of the territory linked to the wine of Alella and the primary sector (winegrowers) as secondary (wineries) and tertiary (restaurants, commerce, service companies).

Detalls

Order made for:

Diputació de Barcelona i Ajuntament d'Alella

Ambit:

Markets and fairs

Category:

Research

Year:

2019

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