Research on how small retailers adopt e-commerce platforms

“A rigorous research with the aim to explore how small retail firms implement e-commerce”
23%

of small retail firms own an e-commerce platform

18%

increase in
average selling with
e-commerce

Yes!

E-commerce and productivity are correlated in retail firms

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E-commerce research

What kind of data is available in this paper?

Discover which sectors are those who bet on having an e-commerce platform, what percentage of sales means total turnover, what profile companies have with e-commerce platform and what elements influence to be competitive and profitable in the current context

Adoption grade

Ecommerce study of small and micro retail

Degree of SMEs e-commerce adoption in retail activity

Internet presence
comparative

Ecommerce study of small and micro retail

Internet presence
comparative firms with ecommerce vs no ecommerce

Correlation

Ecommerce study of small and micro retail

Correlation of sell increase with e-commerce presence

Ecommerce study of small and micro retail

Download the complete paper. Only in catalan. Soon available in English and Spanish

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Download the complete paper. Only in catalan. Soon available in English and Spanish




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